Supernatural

Supernatural is a digital fitness and meditation experience in virtual reality that offers on demand sessions led by expert instructors, where you move your body to your favorite music in a completely immersive 360° landscape. It is the most fun way to work out, period. Supernatural aims to create a wellness product so fun that it converts people into habitual exercisers. Ultimately providing joy, awe and wonder to consumers, and changing peoples live for the better.

The graphic identity and symbol reflect a few key components of the product and offering. Users are encouraged to reach their peak ‘flow state’ of concentration and activity, and the symbol represented that state of balance of mind and body. It also represented the natural arm movements that occur while playing the game while reaching an active flow state. It also created an abstract, subtle S monogram. Immersive landscapes from the product were used to highlight some of the gaming experience, while hits of neon yellow are used to imply a strong energy.

Role: Design Lead
Deliverables: Brand Identity, Art Direction, Motion Graphics, Website, Brand Guidelines, App & Game UI, Packaging, Print Materials, Out of Home Campaign   
Agency: Manual