Next is a small business insurance startup disrupting the insurance industry with their product and visuals.
Our vision with the rebrand was to mirror their dedication and inspire the business community we support. We wanted to capture the perspective and sentiment of all small businesses from cleaners to carpenters, to restaurant owners and retailers, with designs and visuals that integrate them into the narrative. We wanted to create a system that radiated optimism. We partnered with COLLINS to completely refresh the NEXT brand. Building a flexible design system and language to represent the diverse spectrum businesses we serve.
Website
Instagram
Press from BrandNew
Press from GD USA
Role: Associate Creative Director
Design Agency:
COLLINS
Brian Collins - Chief Creative Officer
Jump Jirakaweekul - Design Director
Barney Stepney - Designer
Kristine Lim - Designer
Julen Saenz - Designer
Alex Wallace - Business Director
Tom Elia - Copywriter
Mari Juliano – Photographer
Illustration:
Caspar Wain - Illustrator
Photography:
Maggie Shannon – Primary Photographer
In-house:
Spencer Hansen - Executive Creative Director
Jake Reilly - Lead Copy
Devon Lach - Lead Producer
Margot Czeropski - Associate Producer
Justin Truong - Designer
Leena Murdeshwar - Designer
Eva Sealove - Producer
Next Insurance
Case Study Reel
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Collaboration with Buck
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Case Study for On-Hold Music Experience
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