Skyryse

Based in Los Angeles CA, Skyryse is a technology company revolutionizing how humans control aircraft. After initially launching with the objective of offering large-scale urban air mobility, Skyryse is now focussed on developing technologies that increase automation, enabling less experienced pilots to operate at an unprecedented level of safety. By simplifying human/aircraft interfaces, they are ushering in the next great era of aviation. Skyryse approached Manual to develop a holistic brand identity and experience that would pave the way for the future.

Envisioning the identity for Skyryse meant anticipating all the future touchpoints and experiences the brand needed to consider. From a door-to-door car service, to an operating system that would greatly reduce operating costs and increase safety, to embodying an optimistic, customer-first attitude for the flight crew, the Skyryse brand needed to be flexible in application.

We worked closely with Skyryse to envision and realize a total end-to-end experience including website, app, videos, vehicle livery, and user on-boarding and flying experience.

Skyryse's overarching brand personality is communicated through an optimistic, uplifting spirit that helps demonstrate dependability, safety and accessibility.