PATH

PATH is a public health organization dedicated to equity and innovation. They have been driving advancements in vaccinations, sexual and reproductive health, diagnostics, and nutrition for the past 40 years. With offices in over 70 countries, the organization advises and partners with public institutions, businesses, grassroots groups, and investors in search of solutions for the world’s most pressing health challenges.

PATH enlisted Manual to completely rethink their brand identity and visual storytelling to help better tell the story of a diverse organization and to bring clarity and modernity to communications. We elevated and showcased their innovations through art direction and created a hard-working design toolkit and guidelines that would allow designers around the world to manage brand assets raging from print, digital, photography and environments. We also collaborated with Instrument to create a robust website that could be viewed on browsers across the world ranging to the most basic cell phone browsers.