Identity and campaign for Farmstead & Magpie Records. Magpie is a concept for a goth-country/folk record label that promotes artists who have or had DIY roots in their music scene. Farmstead is a fictitious music festival that promotes Magpie Records and DIY local agriculture. Collateral includes a poster and a vinyl package. The poster was physically built and photographed in an 8 foot tall empty bookshelf.
*Graphis Gold New Talent 2012
Branding & Identity, Print, Packaging, Custom typography