Bows is a Berkeley-based electro-pop group created by Kaila McIntyre-Bader and Luke Bace. Before a tour with their other band (Big Tree), Kaila fell off her bike and broke BOTH her elbows. She promptly received double casts, and was unable to play piano. As Kaila's arms slowly healed, she started messing around with some new sounds on her computer. Luke began to replicate and expand on them with his synthesizers, and Bows was born.
The logo is based on the concept of the bands' inception. It's broken into several pieces and emphasizes sharp angles to represent the band members' broken elbows.
Client: Bows, Kaila McIntyre-Bader & Luke Bace
Agency: Daniel Surgeon
Category: Branding, Print
